What is Display Marketing?
“Re-targeting” or “Re-marketing” is an online advertising approach to assist clients with building their Brand awareness. Traditional approaches like billboards or magazine ads, though still effective in certain areas, have given way to the digital landscape. We leverage banner ads to ensure that the right people are seeing your ads.
An example of this would be a prospective client finds your site via search, referral, etc. and then looks around your site before leaving without taking action. At this point, you may be dealing with a lost sales opportunity however, our re-targeting program allows you to further target these users by serving banner ads throughout other sites that the user is browsing. This allows your business to stay front of mind and begins to establish your Brand.
Benefits of Display Marketing
- Branding – let us help you make your business a household name by getting you in front of your identified clients through various platforms.
- Top of Mind – stay in front of the clients that you want to attract until they are ready to make a purchasing decision.
- Measure of Success – Understand who is interacting with your ads and what they are doing once they reach your website. With this information, we can determine which ads are most effective and use this to replicate success and drive maximum leads to your business.
- Leverage our data – when running along side our other product offerings such as SEM, SEO, Social Media, etc. we are able to use data collected to further enhance performance of our Display marketing.
- Reporting – clear and transparent reporting to demonstrate success of campaign.
- Cost Effective – drive targeted leads by setting you budget as high or low as you like.
Why Choose Us?
- Conversion Analysis – Through campaign analysis, we will identify areas of strength and weakness so as to replicate successes and remove any obstacles where we see potential clients falling away from the sales cycle.
- Client Analysis – Use website data to get an understanding of what prospective clients so once they arrive at your website. This will allow us to see what areas are of most value to the client which will in turn be used to help increase lead generation.
- Industry Trends – With an ever-changing landscape, it is important to stay on top of the different trends within specific industries. We pride ourselves not only on our knowledge of industry but also the ability to shift and adapt to changes that may impact your business.
Our Targeting Strategies
- Site Re-targeting
- Industry Targeting
- Interest Targeting