What is SEM?
Search Engine Marketing (SEM) is a very effective strategy used by businesses to reach new clients using search engines such as Google, Yahoo, and Bing. SEM leverages the immense search volume on search engines and allows businesses to capture those searches as qualified leads. A strong SEM campaign allows you to capture the right client, in the right place, at the right time.
Successful SEM campaigns produce return on investment (ROI). ROI is the main goal of this type of advertising and can be effectively measured. Managing your SEM campaign in an effective, efficient way is how your business can achieve positive ROI.
There are a few main ways success can be measured.
- Cost per click. The cost of a relevant click to your website is an important part of your SEM campaign. To be effective we need to minimize the cost of relevant clicks while maximizing your budget.
- Conversion tracking. We can monitor the behavior of the clicks we do receive. Do they convert into sales? We can measure this with a variety of tools that include call recording, behavior tracking and correlating real sales results.
- Relevancy. There are metrics such as click-through rates that can help us determine if your website is relevant to the search. The more relevant your website is to a search being made, the more likely it is that a prospect will click on your ad which will drive the cost per click down. Managing this effectively is important to the success of your campaign.
Why Choose Us
An effective Search Engine Marketing campaign isn’t just about driving traffic to your website. It is about driving RELEVANT, QUALIFIED leads. Our focus is never simply on the creation of the SEM campaign for your business; just as important is the focus on the experience a lead will have once they land on your website.
We focus on the following areas to ensure the best possible results for your business:
• Thorough Keywords research to drive results.
• Consistent optimization via performance analysis.
• Constant evaluation for the landing page experience.
• Conversion tracking.
- Campaign Research
- Consultation and Strategy
- Competitor research and analysis
- Keyword research
- Continuous Improvement